Update: Miami Swim Week, which includes Mercedes-Benz Fashion Week Swim and Swim Show July 20-23, 2013, is the hottest event in the summertime calendar on South Beach. Marvel at hundreds of perfectly tanned models, armies of flashing paparazzi and legions of the world’s top fashion editors who convene at the Raleigh Hotel to see what the hottest new trends in bikinis and swimwear will be for the next year.
Imagine the pages of Sport’s Illustrated Swimwear Magazine coming to life before your eyes and then multiply that times ten and you’ve got a hint of the amazing bikini shows that take over South Beach for one perfect week each July. Everywhere you look, you’ll see beautiful women wearing next to nothing basking in the admiring gaze of celebrities, socialites and the fashion press.
In addition, the Swimwear Association of Florida brings its 2014 Swim Show to the Miami Beach Convention Center. This show is the most comprehensive swimwear trade show in the world, and this year marks the launch of the Lingerie Show.
By night the clubs across town are filled with models and their friends and fans. If summertime temperatures in South Florida aren’t hot enough, Mercedes Benz Swim Week absolutely makes South Beach sizzle!