Mercedes-Benz Fashion Week Swim Schedule


[Update: For info on Mercedes-Benz Fashion Week Swim & Miami Swim Week happening July, 2011]

Swimsuit shows and after-parties galore overtake Miami Beach this week! Here’s the schedule of events for those planning on attending this year’s Mercedes-Benz Fashion Week Swim…

Thursday, July 15, 2010:

Trina Turk, Cabaña Grande (7:00PM)
On Thursday, July 15, 2010 to kick off Swim Week 2011, Los Angeles-based designer Trina Turk will set the runway with west coast glamour at 7:00 p.m. in the Cabaña Grande tent. Marking the designer’s first appearance at the annual swimwear event, the Trina Turk Swim & Spa 2011, making a splash with colorful and intricately-crafted swimwear, beach essentials and accessories. The alluring showcase of laid-back, Palm Springs lifestyle, including color palettes of orange, turquoise, pink and deep violet, is incorporated into feminine silhouettes and sultry cuts, accented with hardware inspired by vintage jewelry. The collection also includes Mr. Turk menswear, classic American resort wear styling reworked with Trina Turk’s signature prints and bold colors.

Official Kick Off Party, The Raleigh (8:00PM-10:00PM)

Friday, July 16, 2010:

White Sands Australia, Penthouse (5:00PM-7:00PM)

Beach Bunny Swimwear, Cabaña Grande (7:00PM)

Beach Bunny Swimwear takes the spotlight on the largest stage, Cabana Grande, presenting next season’s collection, which includes the latest “Kardashians for Beach Bunny Swimwear” line.  The brand’s newest design trio: Kim Kardashian, Kourtney Kardashian and Khloe Kardashian-Odom are confirmed to be front and center.

In addition to the Kardashian’s confirmed attendance, Beach Bunny Swimwear is flying in top supermodels to walk their runway show. Including Sports Illustrated’s Jessica White, Chrissy Teigen, Lisalla Montenegro, Dominique Piek and many others.  Making her Beach Bunny Swimwear debut is Jessica Rafalowski, the brand’s first annual Model Search Winner.  Jessica beat out over 10,000 contestants for the chance to shoot with world renowned Beach Bunny Swimwear photographer Yu Tsai on their next campaign.

CEO and Designer, Angela Chittenden created collections themed as “Old Hollywood,” “Safari Glam,” and “Sailor Chic” and draws her inspiration from upscale lingerie and her travels around the world.

Dolores Cortes, Pool Deck (7:30PM)

Dolores Cortés, a well know successful swimwear brand from Spain makes its U.S debut. Trends the brand will show include safari-chic style inspired by the most bohemian references of the 50’s Paris woman, combined with acid and exotic colours from Bells Beach in Australia. This woman, who adores animal prints, sun and waves, also loves Denim Western trend that combines romantic looks with American vintage influences of the 70’s. The Spanish brand will not walk alone; Dolores Cortés models will wear shoes created specially for the occasion by the Spanish designer Paco Gil.  Dolores Cortés launches annually her new collections at Cibeles Madrid Fashion Week and Gran Canaria Moda Cálida Fashion Show.

Make-up MAKE UP FOR EVER

Swell Suits Miami featuring Naila, parke & ronen and Olasul, Oasis (8:00PM)

Hitting the runway with the season’s hottest male swimwear brought to you by Naila, Olasul and parke & ronen.  Dee Adames, winner of Bravo’s TV hit “Shear Genius” season 2,  will be doing the hair + make up to the boys backstage along with her staff. Celebrities Expected/Invited:Ana Cristina- Sony recording artist and Miss South Florida 2011

The party will continue at Sunset Lounge at the Mondrian South Beach to celebrate Swell Suits Miami 2011 with designers, clients, friends and guests.

§  Time: 10pm

§  Location: Sunset Lounge at Mondrian South Beach – 1100 West Avenue

§  Access: mention “Swell Suits Miami” at the entrance

§  VIP table reservations: 954-232-0772

Ed Hardy Swimwear, Cabaña Grande (9:00PM)

On Friday, July 16, 2010 celebrate the showcase of Ed Hardy Swimwear with a pool party at The Rooftop at Gansevoort Miami Beach from 12:00 p.m. – 4:00 p.m.  Later that evening at 9:00 p.m. in the Cabaña Grande will be the brand’s Spring 2011 Swimwear Showcase. Maintaining the tattoo edge that Ed Hardy is infamous for, designer Christian Audigier incorporates a feminine flare by mixing bright, bold colors and saturated neon’s.   Perfect for the beach or poolside, new tie-dye combinations of lime paired with gold, shades of mango, vivid blues and aqua’s, add a tropical twist. A look for every style, the Spring 2011 collection include suits for the edgy girl, who will adorn the mesh, leather, black vixen bikinis; or the girly trend-setter will have to own, the pin-up style polka-dot bikini or tropical edge inspired pieces.

Celebrities Attending: Chris Brown whose girlfriend Jasmine Sanders will be walking the runway, as well as Bow Wow and model/actress Phoebe Price. Rapper Snoop Dogg’s son Corde Broadus is also confirmed to walk in the show.

An after-party will be held at Kitchen 305 at Newport Beachside Hotel & Resort at 11:00 p.m. After-party RSVP: 305.864.3434 x 249.

Crystal Jin, Oasis (10:00PM)

The Crystal Jin look this year includes suits, cover-ups and resort wear in over a dozen silhouettes that reflect New York City in its Studio 54 heyday. Channeling the effortless chic of style icons such as Bianca Jagger and Jerry Hall, the collection transitions seamlessly from lounging at the most exclusive beaches around the world to partying the night away at the trendiest clubs. Featuring ruching, elastic shirring, soft draped pleating and wrapping.  Fine detailing ties the collection together in thin straps, belting and perfect embellishments that recall the glamorous eveningwear of the seventies’ most memorable women. Make-Up MAKE UP FOR EVER

Saturday, July 17, 2010:

Swimwear Anywhere, Pool Deck (6:00PM)

North America’s leading privately held swimwear manufacturer, will hold a presentation at The Raleigh Pool Deck on Saturday, July 17th with select pieces from the cruise 2011 collections of Carmen Marc Valvo, DKNY Swim, Juicy Couture Beach, Marc by Marc Jacobs Swimwear, Coco Rave, Coco Reef, Beach House, and TYR.

·         Designer Carmen Marc Valvo will be in attendance.

Mara Hoffman Swim, Cabaña Grande (7:00PM)

New York City based Ready-to-Wear & Swimwear designer Mara Hoffman is set to show her “Mara Hoffman Swim” collection on the runway for the second time during the Mercedes-Benz Fashion Week Swim.  This season, Hoffman’s muse goes on a mystical journey through the jungle. Expect to see variety of new silhouettes and several new eye-catching and ethnic inspired, bold and colorful prints.  In addition, this year Hoffman partnered with Alternative Apparel, known for their vintage soft tees and basics, for a special mini-collaboration for the show.

Poko Pano, Oasis (8:00PM)

Designer Paolo Robba declares her love of Brazil by incorporating the country’s natural beauty into swimwear. The 2011 collection is an expression of Brazil’s array of intense attractions, landscapes and aromas.  Signature prints include heart-shaped patterns representing Paola’s adoration for Brazil, watermelon symbolizing the country’s rich tastes, toucan birds and banana flowers signifying the vibrant scenery, roses and coconut trees denoting the aromatic atmosphere.  The brightly-hued color palette includes yellow, red, green, turquoise, black and white.  Highlights from the collection consist of handmade metals and mixed textures on sleek silhouettes and sexy cuts.

True Religion Swimwear, Cabaña Grande (9:00PM)

The collection continues to offer a vintage-Americana, hippie-esqe style to women’s swimwear in a wide variety of colors and prints. Rock n’ roll metal accents dominate the line with western and eyelet fabrics, plaid prints and washed and vintage denim. Men’s styles feature sublimated board shorts with denim construction and embossing; vintage-inspired board shorts, and 60’s prints, a nod to Southern California surfers.

An after-party will be held at LIV Nightclub at The Fontainebleau at 11:00 p.m. After-party RSVP: 305.864.3434 x 248.

Celebrities Expected/Invited: Chris Brown is expected to be in attendance in support of his model girlfriend, Jasmine Sanders, who will be walking in the show.

Aqua Di Lara/Qiss Qiss, Oasis (10:00PM)

Sunday, July 18, 2010:

A.Z Araujo, Nikki Beach (5:00PM)

The Atlanta housewives will all be front row and top model new housewife Cynthia Bailey (friend of A.Z) will be walking the show.

A certain Kardashian will stop to say hello at the show as well. A.Z show promises to be a stunner!!! The collection features collages of whites and blacks suits and beach dresses with sprinkles of colors that make summer so alive. Embellished with Swarovski crystal and beading detail, the collection lends itself to an elaborate day at the beach. A.Z Araujo is also launching his jewelry collection for the first time here in Miami Swim.

Red Carter, Bass Museum (6:00PM-8:00PM)

Cia.Marítima, Cabaña Grande (7:00PM)

Brazil’s favorite beachwear brand, Cia.Marítima, will showcase its 2011 collection in Miami as part of Mercedes-Benz Fashion Week Swim.  The Rosset Group of Sao Paulo, Brazil, manufacturer of Cia.Maritima, will present more than 40 looks for the show. To mark the collections 20th anniversary Benny Rosset, the collection’s founder and designer, will travel from Sao Paulo to unveil the collection.  The 2011 collection draws its inspiration from Morocco and its rich combination of earthy tones, eye-catching jewels and bohemian luxuries.  Offering metal and mother-of-pearl trimmings, rich prints and colorful embroidery, the new collection is defined by Benny as “vintage beach chic.”  Style West is the sole, authorized distributor of the Cia.Marítima collection in the United States.

Luli Fama, Oasis (9:00PM)

Famed swimwear label Luli Fama will unveil its 2011 collection on Sunday, July 18, in Miami, FL, during Mercedes-Benz Fashion Week Swim.  The collection, designed be Lourdes “Luli” Hanimian and brother-in-law Augusto Hanimian, is inspired by the luxurious rhythms of the Caribbean and the vibrant nightlife of South Beach.  The new collection, entitled “Baila Luli Baila!” which translates to “Dance Luli Dance!,” pairs fresh colors, fabrics and trends with Luli Fama hallmarks – sexy fits, witty embellishments and sophisticated styles.  “With the 2011 collection, we have created Luli Fama’s sexiest and most luxurious collection yet,” said co-designer Lourdes “Luli” Hanimian.  “The Luli Fama woman wants to turn heads when she’s on the beach – and this collection offers the allure and enchantment to do just that.” Simply put, Luli Fama is a style leader in today’s swimwear market.  For more information, visit www.lulifama.com.

Caffé Swimwear, Cabaña Grande (10:00PM)

Monday, July 19, 2010:

Nicolita, Cabaña Grande (7:00PM)

2011 Nicolita Swimwear collections can be viewed by appointment only on Saturday and Sunday between the hours of 9am and 6pm.

Celebrities Expected/Invited: Dancers of the Miami Heat; Music recording artist Trina; Bill Zucker of The Kelsey Grammer Bill Zucker Comedy Hour

Marysia Swim, Oasis (8:00PM)

Inspired by a dream vacation to the islands of the Pacific, designer Marysia Reeves added a new Brazilian fabric that is reminiscent of the thatched roofs which are synonymous with Fiji. An undeniably feminine color pallet of seaweed greens, desert dusts, and rosy clouds are perfect for sunning and traveling through the islands. The 2011 collection features a wide selection of bikinis, one-pieces, and cover-ups that are the perfect addition to any holiday. The muted colors and small details are ideal for the stylish, vacationing woman who loves understated elegance. For the runway presentation Marysia is working with Cutler Salon and Make-Up Forever.

Celebrities Expected/Invited: Perrey Reeves and Gabrielle Anwar

Group Show

Aquarella Swimwear, Cabaña Grande (9:00PM)

Aquarella, a fun and fashionable swimwear brand will unveil its newly developed collection at Mercedes Benz Swim Week on Monday, July 19th at 9p.m. in the Cabaña Grande at the Raleigh Hotel in Miami Beach. Newly appointed head designer Véronique de la Cruz brings sophisticated sexiness to this affordable luxury swimwear brand by giving the new collection a look that would make any woman feel as though they are “living the life of a Beauty Queen”. The collection will be supported by shoes from Sergio Zelcer, jewelry by Anna Gutierrez, make-up by Make Up Forever and hair by the TRESemme team.  The Aquarella Resort 2011 collection is indeed theatrical and its goal is to make every woman feel sexy and sophisticated. With innovative style and sophistication, the collection combines couture quality and style with superb comfort and fit.  Having grown up with and currently living in a community that takes swimwear fashion very seriously, De la Cruz developed a swimwear collection that is fresh and youthful and exudes a lavish lifestyle accompanied with an affordable price point. The suits all retail between $80 – $150 and radiate sophistication and quality.

Kooey Swimwear Australia, Cabaña Grande (9:00PM)

Lisa Blue, Cabaña Grande (9:00PM)

Springing from the renowned coastal town of Byron Bay, Australia, Lisa Blue is bringing her unique and beautiful swimwear collection to the U.S. for the first time!  With designs ranging from striking authentic, Australian Aboriginal style prints to hot sexy Renaissance art mixed with French lace, Lisa Blue epitomizes femininity.  Lisa Blue reflects the inner beauty of the modern girl who cares to make a difference.  Lisa Blue not only gives an unusually generous eco friendly donation but, as our swimwear is made in Australia with expert craftsmanship using premium fabric imported from Italy,  Lisa Blue caters for both the sporty girl who rides the waves and the girl who simply enjoys frolicking on the beach or just wishes to look fabulous by the pool.  Lisa Blue is a pioneer in combining beautiful fashion together with a cause to help preserve our marine environment.  A full twenty five percent (25%) of the net profit for Lisa Blue is donated towards helping protect the whales and dolphins.  The money is donated to the Australian Whale Conservation Society (www.awcs.org.au). www.lisablue.au

Lisa Maree, Cabaña Grande (9:00PM)

Launched in 2009, by Bondi Beach local and model Lisa Maree Boersma, this fresh new label personifies Australia’s beach culture and the spirit of the summer. The Spring/Summer 2010 and stateside debut collection, ‘Where the Wanderers Go,’ embodies the different personalities of Bondi Beach by crossing sports luxe with resort glam. The range offers a playful array of cut-away monokinis, triangle top bikinis and Boho chic cover-ups. Lisa Maree’s signature retro crochets are seen throughout the collection; with the addition of tie-dyed prints, metallic threading, beading and pure silk kaftans.

Tyler Rose Swimwear, Cabaña Grande (10:00PM)

On Monday, July 19, 2010 at 10:00 p.m. Tyler Rose Swimwear will wrap up the week with the debut of its Spring 2011 collection. Tyler Rose Swimwear features mix-and-match separates, luminous colors, feminine ruffles, braiding, stripes, lace and crochet detailing. The vibrant showcase of “Sweet Emotion” exemplifies the late 70’s era – early 80’s, where rock n’ roll meets glamour. The free-spirited Los Angeles-based designer, Nichole Carroll, will unveil Spring 2011, a little glitz mixed with a little glam! Sparked by a time period when rock n’ roll and free love reigned, Tyler Rose Swimwear Spring 2011 embraces the past while engaging the present to create a signature feel one can only describe as a “Sweet Emotion.”

RSVP: tylerrose@taraink.com or 305.864.3434 x 255. An after-party will be held at The Betsy Hotel – B Bar at 11:00 p.m. After-party RSVP: 305.864.3434 x 199.

Nicolita After Party, (10:30PM- 12:30AM) Penthouse

The week kicks off with a runway show by Mercedes-Benz Presents Designer Trina Turk and opening party on the 15th, followed by four consecutive days of shows featuring collections from White Sands Australia, Beach Bunny Swimwear, Dolores Cortés, Swell Suits Miami featuring Naila, Olasul Oasis and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara/Qiss Qiss, A.Z Araujo, Red Carter, Cia. Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.

Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can be accessed via the event lobby on Collins Avenue at 18th Street.

Mercedes-Benz, the event’s title sponsor, is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Clarisonic Sonic Skin Care, The Raleigh, Ruffino, Sherry-Lehmann Wine & Spirits, smartwater, Ocean Drive Magazine, miami.com, California Apparel News Waterwear and Getty Images.

Mercedes-Benz Fashion Week Swim is an IMG event.